Catalog Builder software opens up exciting new sales and marketing opportunities while saving businesses time and money over traditional catalog production methods. It is the leading in-house catalog design and management system for businesses of all sizes. Compatible with Microsoft Access, Microsoft SQL and Oracle databases, Catalog Builder automates the process of producing full-line and specialty catalogs in multiple formats. You can choose to let Catalog Builder do the design work for you or use advanced creative controls.
Business benefits:
Technical advantages:
No need for technical or graphic design skills. Catalog Builder’s easy to use point-and-click interface steps you through the process of choosing the components of a professional-quality design for your catalog. As long as you can use a basic word processing application, you can use Catalog Builder.
Probably the biggest time-saving feature of Catalog Builder is its ability to dynamically build formatting templates based upon the attributes in your database. Different categories of data in your catalog likely require different types of attributes to describe them. For each category, Catalog Builder automatically adjusts the template to fit the attributes.
Generates catalogs in multiple mediums. Most people like to key in their part searches online, but not everyone has daily access to a computer. That’s where the flexible nature of Catalog Builder comes in. From a single database, catalogs can be generated in a number of different formats, from traditional print catalogs to PDF catalogs, browser-based CD-ROM catalogs and internet catalogs. With a few keystrokes, you can provide one or several methods of catalog access to your customers.
Creates seasonal, regional, and niche market catalogs. One of the most popular features of Catalog Builder is its ability to create targeted mini-catalogs—with just a few clicks—from the full-line catalog database. For tradeshows, for marketing campaigns, for just about any purpose, you can generate everything from vendor-focused catalogs, seasonal and sale catalogs to mini-catalogs targeting specific market segments.
Costs less than outsourcing. According to one customer, producing their 220 page catalog in-house with Catalog Builder software cost them less than half of what it would have cost them to outsource it. Cost savings like that make it much more feasible for companies to keep up-to-date catalogs in their customers’ hands.
Pricing can be updated at any time. Digital media and internal controls make it possible to update catalog pricing, availability, and any other information on the fly. Catalog Builder databases can even be synchronized with inventory management systems to automate the process.
Facilitates the purchase process. Purchase orders can be automatically generated from the catalog database and linked directly to order processing. Taken a step further, e-commerce websites become possible with advanced browser-based searches and shopping cart technology.
Enhances creative control with optional Adobe InDesign Module. Catalog Builder users who have strict corporate design requirements or highly creative design staffs can choose to create customized InDesign templates and apply them to product categories in the Catalog Builder database. Learn more.
Compatible with Microsoft Access, Oracle and Microsoft SQL, so it scales easily from a handful of users to enterprise-wide. You may have a small number of users today and only need support for Microsoft Access. As your business grows, you may need to scale up to Microsoft SQL or even Oracle. Catalog Builder works with all three database systems and will scale to support any number of users.
Displays as many fields, attributes and images as your customers need to see. If you’re taking a lot of calls from customers that need more information about a part in your catalog before placing their order, then this is an important point: Catalog Builder makes it easy to provide all of the necessary information, in a user-friendly manner, to help customers find exactly what they’re looking for. You can import data from any standard source without any database field mapping. Catalog Builder will adapt to your field definitions and support an unlimited number of fields, attributes and images.
Features a robust content management system with data security. No other catalog software can match Catalog Builder for its multi-level management and security controls. If you have Catalog Builder advanced content management and security system in place, you can grant and/or restrict database privileges. For example, you can grant one group full data editing rights while restricting another group to only editing design elements.
